Resources
Pricing options
Webstore has different product and pricing options available to suit your needs
FAQ
Amazon Webstore Frequently Asked Questions
- What is Amazon Webstore?
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Can Amazon Webstore power a large ecommerce Website that has thousands of products and generates millions of Pounds in sales?
- How much does Amazon Webstore cost?
- Can I cancel an Amazon Webstore contract at anytime?
- How do I get started?
- Can I communicate with my customers?
- What technical support is included with my account?
- How is Amazon Webstore different than Selling on Amazon?
- What is the difference between Checkout by Amazon and Amazon Webstore?
- Do I need technical expertise to register and configure my Amazon Webstore?
Amazon advantages
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If I am new to ecommerce, what does Amazon Webstore offer to prepare me to sell online?
- How can Amazon Webstore help me sell more?
- How can I drive traffic to my Webstore?
- Can I use Fulfilment by Amazon with Amazon Webstore?
- Can I use Checkout by Amazon with Amazon Webstore?
- How do my Customers Pay for their Purchases on Amazon Webstore?
Managing Amazon Webstore
- Is there a centralised administration environment for my Amazon Webstore?
- How do I choose a domain name and point it to my Amazon Webstore?
- How do I design and customise my Amazon Webstore?
- How do I add products and manage inventory on my Amazon Webstore?
- How do I manage orders on my Amazon Webstore?
- How do I accept payments on my Amazon Webstore?
Advanced
- What if I want greater customisation of my Amazon Webstore?
-
Can Amazon Webstore integrate with other applications such as accounting or order management?
- Do I need to provide my own website hosting?
- Do I have to upgrade software with each new release of Amazon Webstore?
- Can I have a third-party company build and/or manage my store?
Amazon Webstore Frequently Asked Questions
Q: What is Amazon Webstore?
A: Amazon Webstore is a high-performance, scalable and secure ecommerce platform that enables companies of all sizes to operate and grow their business online. Amazon Webstore manages every aspect of running an ecommerce business from website design and branding, to catalogue and inventory management, to checkout processing with fraud protection. It combines easy-to-use tools for fast, easy website design and implementation, with full flexibility and control of branding, design, merchandising and customer experience. Amazon Webstore also enables companies to deliver a personalised, cross-channel experience with applications for website, store and phone ordering, with customer service, and provides a single interface for unified management and visibility across all channels. It is built on a highly scalable technology infrastructure to enable you to precisely match your operations with your business cycle, without incurring any additional hosting costs. And as you would expect, Webstore integrates seamlessly with the other Amazon Services like Selling on Amazon and Fulfilment by Amazon, providing you with powerful additional sales channels and trusted delivery logistics. Amazon Webstore leverages the strength, security and reliability of Amazon's entire commercial infrastructure and brings all the benefits to your business.
Q: Can Amazon Webstore power a large ecommerce Website that has thousands of products and generates millions of Pounds in sales?
A: Yes, Amazon Webstore delivers the rich features and design flexibility necessary to build and operate sophisticated, high volume websites, and uniquely provides the integrated applications for store and phone ordering, and customer service, that are key to large companies' ability to deliver a personalised, cross-channel customer experience. Amazon Webstore is built on Amazon's highly secure, reliable and scalable infrastructure and allows sellers to confidently manage high volume traffic, spikes in traffic, orders and catalogue size.
Q: How much does Amazon Webstore cost?
A: Amazon Webstore offers Amazon’s security, reliability, performance and scalability at a surprisingly low price. Amazon commits itself to succeed only when you succeed, and Webstore's pricing is designed to adjust according to the volume of sales. Amazon charges a very low fixed monthly subscription fee, combined with variable per-item fees which we charge only when the item is sold on your Webstore. To improve your chances of succeeding, we encourage you to complement your Webstore with Selling on Amazon and Fulfilment by Amazon. By Selling on Amazon, you can put your brand and products in front of millions of Amazon customers, and Fulfilment by Amazon will take care of your deliveries (with some multichannel fulfilment restrictions). If you choose a Webstore bundle that includes Selling on Amazon or Fulfilment by Amazon, we’ll reduce the fees we charge on Webstore. You do not have to commit to a minimum term and can cancel at any time. For more information, see Pricing.
Q: Can I cancel an Amazon Webstore contract at anytime?
A: Yes. There are no long term commitments when using Webstore. If, for any reason, you are not satisfied with what Webstore is delivering for your business, you can cancel your subscription at any time.
Q: How do I get started?
A: To get started, simply register online by clicking here. Amazon Webstore's simple registration process will help you start building your Webstore within minutes. After registration, our user-friendly Start-up Wizard will lead you through a step-by-stepprocess where you will be able to design your storefront, add products to your Webstore catalogue, and set key account information. You can choose to build your Amazon Webstore yourself with the easy-to-use tools available, or you can recruit the assistance of a third-party ecommerce solution provider. To learn more about our partner solution providers click here. If you are a large, experienced ecommerce seller (with online sales of at least £200K/year) seeking a tailored enterprise solution, please contact us and our experienced sales team will get in touch with you to learn more about your needs, and describe how Amazon can help you succeed.
Q: Can I communicate with my customers?
A: Yes, you most certainly can. Even though your customers pay for their purchases using their Amazon account credentials (ensuring a proven, secure checkout experience), you will have their contact details so that you can comunicate with your customers directly.
Q: What technical support is included with my account?
A: Amazon Webstore includes 24x7 email and telephone support from registration to ongoing operation of your Webstore.
Q: How is Amazon Webstore different than Selling on Amazon?
A: Amazon Webstore is your store. It gives you full control over the branding, customer experience and operation of online business. You can create and run promotions, you can cross-sell and up-sell products in your catalogue, and build a strong relationship with your customers. When Selling on Amazon, you are making your products available for sale on the Amazon.co.uk website. You have less control of the branding or customer experience, but you have high volumes of customer traffic instantly. Amazon.co.uk's large volume of customer traffic makes this a great channel for additional sales that the majority of our sellers use to scale the sales they achieve on their Amazon Webstore. Separate fees apply to sales on the Selling on Amazon program. Learn more
Q: What is the difference between Checkout by Amazon and Amazon Webstore?
A: Checkout by Amazon (CBA) is a standalone “white-label” checkout processing solution that ecommerce retailers can use on any website and allows shoppers to pay for products using their Amazon account credentials. Amazon Webstore is a complete product for building, managing and operating a secure ecommerce business. Amazon’s secure checkout processing, as well as our fraud protection services, are integrated into Amazon Webstore, and do not require any additional setup. Your customers are able to pay for their products on your Amazon Webstore using their Amazon account credentials.
Q: Do I need technical expertise to use Amazon Webstore?
A: No. Amazon Webstore has been specifically designed to be set up and operated by anyone, from the least technical online traders to the most advanced eCommerce professionals. Sellers will enjoy the unified tool set with inline help and extensive tutorials. Amazon has a team of user experience professionals that are constantly reviewing and improving all aspects of the user experience to ensure that initial setup and ongoing operation of Webstore is easy, intuitive and efficient. If help is needed, just ask. Amazon Webstore experts are standing by to help you over the phone or by email.
Amazon Advantages
Q: If I am new to ecommerce, what does Amazon Webstore offer to prepare me to sell online?
A: If you are new to selling online, Amazon Webstore can help. Our Start-up Wizard is an excellent guide through the steps of designing, building and launching your Webstore. We’ll show you how to use the many tools we’ve created to make the whole process easier and there are loads of easy-to-access help topics and tutorials available to complement our Wizard. Our knowledgeable support team are also available on the phone and on email to help you overcome any challenges you encounter. It is fast and simple to start selling on Webstore. We can provide a selection of third party solution providers that can help you with anything from loading products online to designing your Webstore and driving traffic. Third party service providers are independent of Amazon and will charge for the services that they provide to you.
Q: How can Amazon Webstore help me sell more?
A: Amazon Webstore incorporates Amazon's proven ecommerce expertise, and makes valuable features available for use, such as high upsell cart, mini-cart, personalisation and best sellers. Webstore provides rich applications for store and phone ordering to enable cross-channel commerce, and integrated customer service for a rich, personalised customer experience. Webstore integrates easily with Selling on Amazon and Fulfilment by Amazon, allowing you to scale your sales on multiple channels as well as fulfil your orders using a trusted partner. Everything is managed in a single, unified interface called Seller Central, giving you full visibility and control of all your channels in a single place.
Q: How can I drive traffic to my Webstore?
A: Amazon Webstore helps drive traffic to your website by leveraging built in integration with Google Product Search, making attracting new customers almost automatic. Amazon has optimised Webstore for search engines to ensure your Webstore and your products can be readily found by customers searching the Internet using the most popular search engines. Webstore allows you to customise your Webstore’s page tags and page content so that search engines automatically associate your Webstore and products to search queries the potential customers make. Webstore also automatically submits your Webstore’s site map to Google so that your products can be found and indexed. Built in integration with Google Analytics or Omniture SiteCatalyst (at this time you must have your own account with Google Analytics or Omniture SiteCatalyst, and additional fees may apply) enables you to measure the performance of your Webstore, track the impact of your promotion campaigns and make changes to improve conversion.
Q: Can I use Fulfilment by Amazon with Amazon Webstore?
A: Yes, the products in your Amazon Webstore can instantly be made available for Fulfilment by Amazon (FBA) (subject to certain restrictions). With FBA, you store your products in Amazon's Fulfilment centres, and we directly pack, ship, and provide customer service for these products. Learn More
Q: Can I use Checkout by Amazon with Amazon Webstore?
A: Checkout by Amazon (CBA) is not offered as a distinct service with Amazon Webstore, because CBA’s checkout processing and fraud protection functionality are already built into the Amazon Webstore platform.
Q: How do my Customers Pay for their Purchases on Amazon Webstore?
A: Because security and convenience are paramount to the customer experience, we’ve designed Webstore to allow any customers who have an existing Amazon account to pay for products from your Webstore by using their Amazon account credentials, simplifying the checkout process for customers and improving your conversion. Customers who don't have an existing Amazon account can also sign-up for an Amazon account in your Webstore and use those credentials for future purchases in your store as well as on Amazon.
Managing Amazon Webstore
Q: Is there a centralised administration environment for my Amazon Webstore?
A: Amazon Webstore provides you a single, unified interface to manage your design, catalogue, inventory, orders and ongoing administration. This "Seller Central" environment also allows you to manage other Amazon Services you may utilise, including Selling on Amazon and Fulfilment by Amazon.
Q: How do I choose a domain name and point it to my Amazon Webstore?
A: With Amazon Webstore you can use an existing domain name or register a new one at any accredited domain registrar. We do provide domain registrar recommendations within your Seller Central administration. Once you have a domain name, you simply follow the directions in Seller Central to direct your domain name to your Website. If you choose not to point a domain name, Amazon Webstore will assign an Amazon sub domain to your Website (e.g., [yourwebsitedomainhere].webstorepowered.co.uk).
Q: How do I design and customise my Amazon Webstore?
A: Amazon Webstore’s design tools allow you to make a professional-looking Webstore that is uniquely branded and customised. You can create bespoke customer experiences with drag and drop tools for page editing, merchandising and site-wide design. There is a library of templates to choose from to get you started, and there are loads of widgets and other features to enrich and customise your Webstore and give your customers the perfect shopping experience. The rich inline help and extensive tutorials make it easy to maximise the tools, widgets and design templates on offer. We can also provide a selection of third party solution providers that can help you with anything from loading products online to designing your Webstore and driving traffic. Third party service providers are independent of Amazon and will charge for the services they provide to you.
Q: How do I add products and manage inventory on my Amazon Webstore?
A: Amazon Webstore allows you to add products through the "Inventory" tab in the Seller Central administration. You can either add products to your inventory product-by-product using the "Add a Product" button, or you can upload your entire inventory in one shot using our data file feed functionality. Managing your inventory is easy with our Seller Central interface. Seller Central provides a detailed view of your inventory, your stock levels, fulfilment channels, prices. You have full control over everything.
Q: How do I manage orders on my Amazon Webstore?
A: Orders are automatically listed and managed through the "Orders" tab in the Seller Central administration. You can also run various order reports based on a time period and whether or not an order has shipped.
Q: How do I accept payments on my Amazon Webstore?
A: Checkout processing is built-in to Amazon Webstore and there is no need to acquire an external merchant account or payment processing software such as a payment gateway. Payments are collected when you ship your items. You can run a number of payment reports from the "Reports" tab in the Seller Central administration.
Policies and Security
Q: Is Amazon Webstore secure?
A: Amazon Webstore is hosted on the same infrastructure that hosts Amazon.co.uk. We leverage the latest security technology including a dedicated, VeriSign secure socket layer (SSL) certificate for each Amazon Webstore to ensure all sensitive customer and payment data is encrypted.
Q: Will my Amazon Webstore be protected from fraudulent orders?
A: If you choose to use Amazon Accounts, tens of millions of existing Amazon.co.uk customers will be able to shop and purchase from your Webstore. Amazon Accounts protects both the customer and your business from fraud with the Amazon A-to-Z Guarantee (some restrictions apply).
Q: Are there restrictions on what products I can sell on my Amazon Webstore?
A: Yes. Certain products are restricted based upon Amazon policy as well as national and EU laws and regulations, such as firearms and livestock. The Amazon Webstore Business Solutions Agreement provides details on product restrictions. Learn More
Q: Can I sell on other marketplaces such as eBay?
A: Yes, with Amazon Webstore you are free to sell on any online channel you choose including other marketplaces, shopping comparison sites and search engines.
Advanced
Q: What if I want greater customisation of my Amazon Webstore?
A: Amazon Webstore does not require technical expertise to build a professional and uniquely branded website. You can achieve great sophistication in design using Webstore’s rich set of tools and widgets available in the Webstore template manager. For further customisation, you can add a variety of features, including those built with HTML and Flash, as well as controlling the look and feel of your Webstore by modifying the Cascading Style Sheets (CSS). If a high degree of customisation is required, Amazon Webstore also supports WebDAV for integration into your favourite design tool and development using Javascript for even richer site functionality. We can also provide a selection of third party solution providers that can help you with anything from loading products online to designing your Webstore and driving traffic. Third party service providers are independent of Amazon and will charge for the services they provide to you.
Q: Can Amazon Webstore integrate with other applications such as accounting or order management?
A: Yes, reports from your Webstore can be exported in a standard format such as .CSV to third party applications.
Q: Do I need to provide my own website hosting?
A: No. Amazon provides hosting services for no additional cost as part of Webstore.
Q: Do I have to upgrade software with each new release of Amazon Webstore?
A: No. As a hosted software solution, you will not have to process or manage upgrades. New features and functionality will regularly become available for you to utilise and deploy for your ecommerce business.
Q: Can I have a third-party company build and/or manage my store?
A: Yes. We can provide a selection of third party solution providers that can help you with anything from loading products online to designing your Webstore and driving traffic. Third party service providers are independent of Amazon and will charge for the services they provide to you. Click here to see our affiliate solution providers.
