• Only basic technical or design skills required
• Easy and intuitive design workshop in Seller Central
• Numerous design tools, themes and functional widgets
• Drag and drop design and development
• Advanced users have complete control of their Webstore design
• Constant update of design features and tools

Rich, interactive website content was the name of the game yesterday. Today, it’s all about a personalised buyer experience. Tomorrow, do you know what you’ll need in your Webstore?

Amazon has built its ecommerce knowledge into Webstore. We’re constantly learning ourselves, and you benefit continually from that learning through our provision of new website design functionality to your Webstore. We give you the tools you need, you only have to choose what you want to use.

Intuitive Drag & Drop Design

Webstore is fast and easy to design and build. With our intuitive drag and drop Design Centre, you only need very basic technical and design skills to build an amazing Webstore.

• Start your design by choosing a theme from our vast library of customisable themes. This will provide the basic look & feel of your storefront
• Drag & drop content widgets onto your base to create the basic functional layout of your Webstore
• Enter your content and upload your images and logos into the content widgets
• Drag & drop more advanced function widgets to bring your Webstore to life

You can create a rich, interactive storefront within hours of registration by using the library of themes and widgets. The themes and widgets are also fully customisable, allowing you to tailor and tweak your Webstore's look and feel to the smallest detail.

Design Templates & Themes

Amazon Webstore features a vast library of design templates and themes to get your website designed off to a flying start. Amazon has learnt how the online selling techniques needed to sell in one category are totally different to those needed to sell in another. That's why we've created industry- and category-specific design templates to help you create the ideal shopping environment for your customers and maximise your chances of success.

Webstore's design templates give a foundational structure to your storefront and:

• Help you organise your content according to the category your business operates in (fashion, automotive, etc.)
• Help you present the product information your customers are seeking in the best possible way
• Give you "anchor points" on which to "hang" your creatives and your functional and content widgets

Webstore's design themes give your storefront their basic look & feel, and define such things as your web page colour schemes, fonts and style attributes. There is a library of different themes to choose from, and you can even customise the themes to make them serve your brand even better.

Content & Function Widgets

Your Webstore really comes alive when you use Amazon's powerful and interactive content and function widgets. Webstore's widgets are small, modular applications that you can drag, drop and customise on your storefront. Most of the library of widgets we provide are used on our own retail sites, so you can be sure you're getting the best there is. Webstore's library of widgets includes:

• Product Recommendations (based on previous purchase history)
• Cross-sell and up-sell ("People who bought [...] also bought [...]")
• Best Sellers
• Recently viewed products
• Product Search box

You've Got Full Control

With Webstore, you have full control of every aspect of your design and content. If you prefer not to use the templates, themes or even widgets we provide in favour of an entirely bespoke design solution, there is nothing stopping you. Advanced web designers can create and design to their heart's content with Webstore, having access and permissions to modify everything from the Cascading Style Sheets (CSS) to adding and integrating bespoke functionality.

If you prefer to use the services of a design professional, we invite you to talk to our partner Webstore Solution Providers who are experts in creating rich, interactive Webstores. You can also use your own designer, who may know your brand image intimately, to create a new storefront for your Webstore. An experienced designer or web developer will find our design tools both powerful and convenient, making their job simpler and faster.

Visit our Seller Showcase to see what some of our current Webstore customers have managed to achieve with their designs.